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AT&T Launches WiFi Hotspots At All Saks Fifth Avenue Stores!
September 18, 2012 by Jacob Krol in Communication, Internet, Network, Shopping
AT&T have announced that they have launched WiFi hotspots at all 44 Saks Fifth Avenue locations! This is part of a corporate initiative to start a more interactive and connected shopping experience for customers. You will be able to use the brand new Saks Fifth Avenue app on the WiFi, and this will let you see event calendars, make sharable wish lists, see the newest fashion looks, and much more! Since it is a WiFi network your smartphone will automatically connect each time you re-visit the store. AT&T first launched WiFi at Saks Fifth Avenue’s NYC flagship location in November of 2011, and now they have expanded the in-store WiFi to all 44 retail stores! Customers at the locations average over 19,000 connections a day, they have used over 17 million megabits of data, usage increased by more than 30% during the holiday season, and the NYC flagship store is the most popular place to connect with a total of around 1.5 millions connections made! For more information check out the press release below!
Press Release
SAKS FIFTH AVENUE LAUNCHES AT&T WI-FI AT ALL RETAIL LOCATIONS NATIONWIDE
Saks Aims to Create a More Connected, Interactive Shopping Experience for Customers
NEW YORK, SEPTEMBER 12, 2012 — Saks Fifth Avenue shoppers now have more options when it comes to sharing new purchases and reviews. As part of a corporate initiative to create a more connected, interactive shopping experience for customers, Saks Fifth Avenue announced that it has launched AT&T Wi-Fi at all 44 retail locations nationwide.
The AT&T Wi-Fi network connects shoppers with mobile tools such as the new Saks Fifth Avenue app, which offers features such as sharable wish lists, fashion look books, event calendars and more. With the ease of AT&T Wi-Fi, AT&T customers with select Wi-Fi enabled devices will auto-authenticate to the in-store Wi-Fi service, so frequent shoppers will be automatically connected to Saks Fifth Avenue’s Wi-Fi each time they re-visit the store.
Saks Fifth Avenue first launched AT&T Wi-Fi at its flagship store in New York City in November 2011, and has expanded availability to more stores on an ongoing basis. Since the initial launch, Wi-Fi users have made more than five million connections to the in-store network.
Key Facts
- Shoppers average more than 19,000 connections per day to the in-store Wi-Fi network.
- While mulling over purchasing decisions and sharing new looks, customers have exchanged more than 17 million MB of data traffic to date.
- During the holiday season, in-store Wi-Fi usage increased more than 30 percent with nearly half a million connections in December 2011 alone.
- The Saks Fifth Avenue NYC Flagship store is the most popular place to connect with more than 1.5 million connections made to the in-store Wi-Fi network.
About AT&T Wi-Fi
AT&T operates the nation’s largest Wi-Fi network** including more than 30,000 AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more than 220,000 hotspots globally through roaming agreements.
Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn’t count against customers’ monthly wireless data plans.
About the Author: Jacob Krol
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