Yesterday RedBox announced that they would be adding “Video Game Rentals” to 5,000(approximately) more kiosks. The Video Game’s in kiosks started last month. The expansion will happen on August 1, 2011. Even more of there customers will now have the opportunity to rent PlayStation® 3, Nintendo Wii™ and Xbox 360® games at approximately 27,000 kiosks in the nation. They will have new releases and the latest games. Joel Resnik ,vice president of video games for RedBox, had to say this about the expansion, “Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they’re embracing the availability of games at RedBox,“. RedBox is happy that more people can experience new games and get to try out different genres of gaming. Many people will enjoy the expansion of the service. You can see the full press release below.
Play More! RedBox Announces Video Game Will
Roll Out To Approximately 5,000 Additional Kiosks
July 28th, 2011
Milestones: Redbox Surpasses 4 Millionth Game Rental and 1.5 Billionth Movie Rental
OAKBROOK TERRACE, Ill. – July 28, 2011 – Following last month’s launch of video game rentals, redbox announced today it will expand video game rentals to approximately 5,000 additional redbox® kiosks beginning August 1. Even more consumers will soon have the opportunity to discover and rent the latest PlayStation® 3, Nintendo Wii™ and Xbox 360® games at approximately 27,000 kiosks nationwide.
“Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they’re embracing the availability of games at redbox,” said Joel Resnik, vice president of video games, redbox.
Redbox recently rented its 4 millionth video game since the company began testing game rentals in 2009. In addition, redbox reached its 1.5 billionth movie rental this June – yet another milestone in its eight-year history.
“More than 1.5 billion movie rentals and the positive consumer reaction to video games highlight the ongoing demand for physical media,” said Mitch Lowe, president, redbox.
With 68 percent of the U.S. population living within a five-minute drive of a redbox® kiosk, finding the most convenient location around the corner or on the go is easy at www.redbox.com or via the RedBox Android™ mobile apps. Since its launch in November 2009, the Android app has been downloaded more than 2 million times since it launched in February 2011. Plus, the redbox rent and return anywhere® policy allows families to rent at one destination and return at another. Redbox rents new-release movies and video games for as low as a buck a day for DVDs.