Netflix Shuts-Down Qwikster

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So, a couple of weeks ago Netflix announced Qwikster. Today, that have shut Qwikster down before it even launched. So, DVD’s will not be getting a new home, they will be staying at Netflix. So, you will counties to use the same website for both unlimited streaming and DVDs. Back on September 18 they announced that the DVD-by-mail service would be switching over to Qwikster. A new brand that would operate under Netflix. But, as it turns out Netflix’s customers valued the simplicity of having just one website were they could access unlimited streaming and DVD’s by mail all under the same Name “Netflix”. CEO Redd Hastings had to say this about the Cancellation of Qwikster:

“Consumers value the simplicity Netflix has always offered and we respect that, There is a difference between moving quickly — which Netflix has done very well for years — and moving too fast, which is what we did in this case.”

So, in his mind Netflix was moving to fast with this new brand. So, maybe in the years coming they will decide to use Qwikster. For now there is no Qwikster, there is just the oriental Netflix that many of us have to come to enjoy and love. Netflix’s members were informed of this announcement via email and at the Netflix Blog, here: http://blog.netflix.com/. Also, keep in mind that Netflix’s Quarter 3 call is approaching fast, October 24th. Many will want to listen in on this one because it will likely inform us about the deals they have made for new programs to be on Netflix and if the recent price hike was really worth it. We will have to wait and see. For more info, check out the Press Release below.

Press Release

DVDs Will Be Staying at Netflix.com

LOS GATOS, Calif., Oct. 10, 2011  — Netflix, Inc. (Nasdaq: NFLX) today said it will not rename its DVD-by-mail service and that its U.S. members will continue to go to the Netflix website for both unlimited streaming and unlimited DVDs.

Netflix said in a September 18 blog post that its DVD-by-mail service would operate at Qwikster.com. Instead, U.S. members will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand.

“Consumers value the simplicity Netflix has always offered and we respect that,” said Netflix co-founder and CEO Reed Hastings. “There is a difference between moving quickly — which Netflix has done very well for years — and moving too fast, which is what we did in this case.”

Netflix today informed its U.S. members in personal emails and a post on the Netflix Blog onhttp://blog.netflix.com/.

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