A new company has launched this week; Enjoy is headed by Ron Johnson, who has had quite a bit of experience with retail. Enjoy is the world’s first personal commerce platform, they want to change the way people buy and enjoy products. It is currently available in two markets, the San Francisco Bay Area and New York City. Ron Johnson believes that a “human connection is the best way to help” and Enjoy presents consumers with a new and simple way to get the products they want and to get the most out of them.
The process for using Enjoy, is both intuitive and simple; they offer products from several brands that they have partnered with like Lenovo, AT&T, GoPro, Boosted, DJI, HP, Sonos, and Specialized Bicycle. When you order from Enjoy, you don’t just get the product, you get an Enjoy Visit. These visits are conducted by Enjoy Experts; they are fully trained employees of Enjoy, who love technology and working with others. These experts will hand deliver the product to you at an exact time and location that the customer has chosen. These visits will last an hour, and the experts will help to get the product setup and running smoothly. The Enjoy Visit comes free with any purchase from GoEnjoy.com, but these visits are available for technology that you already own. Enjoy Visits are available for $99 each, and the consumer gets to choose the time, date, and location as well.
Enjoy has also partnered with AT&T, starting on May 19th they will offer the Enjoy service in its online shopping experience directly from ATT.com. Customers in the New York City and San Francisco Bay Area will be able to get an Enjoy Visit for free when they purchase a device from AT&T.
Ron Johnson’s new company Enjoy is quite refreshing and intriguing. It clearly is not meant to be a Genius Bar or Geek Squad, but instead a very custom learning experience for any customer with a device. The prices for the products from Enjoy are comparable to Amazon.com’s or Target’s prices, plus you get free hand delivery at a time and day of your choosing. Enjoy is currently only available in two markets, but you can sign up to be notified when new markets are rolling out. If you are in one of the two current Enjoy markets, you can sign up for a visit or purchase a product on GoEnjoy.com.
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