We have some sad news to report to you this evening. There have been some rumors out there on the web, that the Samsung Experience will be closing it’s doors for ever at the end of the month. Well I have just received a confirmation and statement from Samsung confirming this. A Samsung Spokesperson said, “…it has been decided that the Samsung Experience will close its doors on December 31, 2011…”. The Samsung Experience has been home to many of Samsung’s Media Events and it was the one place where you could go to and see all of Samsung’s great products. The full statement from the Samsung Spokesperson can be seen below:
“The Samsung Experience has played an important role in helping to build awareness for the Samsung brand in the U.S. Today, Samsung is recognized in the U.S. as a premier electronics brand and enjoys leadership positions in the television, mobile, personal computing and home appliance markets. Samsung continually evaluates its marketing and advertising programs and after an extensive review, it has been decided that the Samsung Experience will close its doors on December 31, 2011.
With an innovative brand focused on technology and design, change is essential for the brand’s continued growth. The company will continue to create innovative new ways for consumers to experience the wonder of Samsung as the company introduces products that help people enjoy a smarter life.”
The Samsung Experience has played an important role in promoting and building awareness for Samsung in the United States. They decided to close the Samsung Experience after an extensive review of their advertising and marketing programs. At the end of the statement they say that change is very important for a brands growth and that Samsung will continue to create new ways for consumers to experience the wonder of their products. Hopefully they will open another retail outlet like the Samsung Experience in the upcoming future. For now, you can get your final visits in at the Samsung Experience. They will be closing there doors on December 31, 2011.