LAS VEGAS–(BUSINESS WIRE)–T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013 International Consumer Electronics Show that T-Mobile is now the Official Wireless Sponsor of MLB. As part of the multi-year, multimillion-dollar partnership, T-Mobile will work with MLB and its industry-leading digital media and technology company, MLB Advanced Media L.P. (MLBAM), to enhance America’s national pastime on and off the field with game-changing wireless capabilities. This marks the first time in more than a decade that MLB has partnered with a major wireless provider.
-
T-Mobile Is Now The Official Wireless Sponsor Of The MLB!
January 8, 2013 by Jacob Krol in 2013 CES, Breaking News, CES, Communication, Mobile Phones, Network, Sports
T-Mobile has just announced that they are now the Official Wireless Sponsor Of the MLB! They will work the MLB to enhance baseballs both on and off the field with wireless capabilities. This is the first time in over a decade that the MLB has had a major wireless provider as a partner. One of the first enhancements will be a new On-Field Communication System that will be powered by T-Mobile’s Nationwide 4G Network! This will be used first with connecting managers in the dugouts to the coaches in the bullpen. This dugout-to-bullpen system will roll on it 2013. They will be using the Samsung Galaxy S III for T-Mobile as the device, most likely. This will offer greater mobility and more options for future innovation within the game itself. T-Mobile will be enhancing and broadening it’s network coverage and connectivity for fans in MLB ballparks. MLBAM will be working with T-Mobile to enrich the digital experience on the carriers smartphones and tablets. This means creating custom content and exciting promotional opportunities. T-Mobile will be the presenting sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital and mobile sponsorship initiatives. They will also be partnering with select MLB clubs, currently T-Mobile is partnered with the Pittsburgh Pirates and the Seattle Mariners. They will be working directly with MLB to develop media opportunities and marketing extensions at events throughout the year. T-Mobile has made partnerships with partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN as well. Overall, T-Mobile and MLB will become great partners and I am excited to see what innovations will come out of this. For more information check out the press release below! Stay Tuned To NJTechReviews For Round The Clock Coverage Of The 2013 Consumer Electronics Show!
Gallery
Press Release
T-Mobile and Major League Baseball Announce Multi-Year Technology and Marketing Agreement
America’s Un-Carrier joins MLB and MLB Advanced Media to enhance the national pastime with game-changing wireless technology
Under the agreement, T-Mobile will provide MLB with a new On-Field Communication System, powered by T-Mobile’s powerful nationwide 4G network technology. The first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This dugout-to-bullpen system will start to roll out in 2013 and the new On-Field Communication System solution will offer greater mobility as well as options for future innovation within the game.
“We look forward to working with Major League Baseball and are excited they have chosen T-Mobile’s technology to power a new, in-game communication system at ballparks across the country,” said Mike Sievert, chief marketing officer, T-Mobile USA. “Unlike a typical sponsorship, we’re approaching this partnership as a collaboration in which T-Mobile, MLB and MLBAM will work together to evolve the game with exciting new technology innovation, enhancing the experience for customers and fans.”
“T-Mobile has made a significant commitment to Major League Baseball across our game and business, and its innovative drive and expertise in wireless technology will be an outstanding addition to the baseball industry,” said Tim Brosnan, MLB executive vice president, business. “T-Mobile has been an impact player in the wireless industry, and we look forward to its innovative spirit positively influencing the game and the way fans enjoy it.”
In collaboration with MLBAM, T-Mobile also will tap the power of its nationwide 4G network, currently available in 229 metro areas, reaching more than 220 million people, to further enhance and broaden network coverage and connectivity for fans in MLB ballparks. This past season, MLB recorded its fifth-best attendance year in its long and storied history by attracting more than 74.8 million fans to regular-season games.
In addition, MLBAM, which develops, deploys and distributes the top-ranked sports mobile application of all-time — MLB.com At Bat — will work with T-Mobile to enrich the digital experience on T-Mobile’s smartphones and tablets; create custom, compelling content exclusively for its customers; and develop promotional opportunities and unique offers for MLB.com content.
“Baseball is America’s No. 1 digitally consumed sport, and today’s baseball fan is technologically savvy and data hungry, which makes this partnership a great opportunity for not only baseball enthusiasts, but also millions of T-Mobile customers,” Sievert said.
“The underpinning of a partnership with a key provider such as T-Mobile mirrors baseball’s long-held belief in leveraging and implementing wireless technology to deliver first-rate products and services to the industry and our fans,” said Bob Bowman, president and CEO, MLBAM. “T-Mobile will play an important role as we continue that focus on bringing top-notch content, connectivity and customizable experiences to consumers wherever they are.”
The T-Mobile investment in baseball is a comprehensive, multifaceted marketing approach that will include partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN. T-Mobile will be the presenting sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital and mobile sponsorship initiatives, in addition to features on ESPN’s Baseball Tonight. T-Mobile and MLB also will develop marquee media opportunities and marketing extensions at events throughout the year, as well as local sponsorships with select MLB Clubs. Currently, T-Mobile is a sponsor of the Pittsburgh Pirates and the Seattle Mariners.
About the Author: Jacob Krol
-
-
-
January 11, 2013
Polaroid Unveils The iM1836; First Android Camera With Interchangeable Lenses!
Polaroid has unveiled the iM1836 camera and this is the first Android camera that features interchangeable lenses. It features an 18 megapixel camera with a 10-30mm optical zoom lens. It will work with Micro Four Thirds system lenses via an adapter. This will give you many different choices to help you get the perfect shot. Usually [...]
-
January 11, 2013
CES EXCLUSIVE: Panasonic Creates a New Way to Listen to Music
Recently Panasonic has unveiled a new type of headphone which is unique to the portable music experience. The name of these headphone are the Panasonic RP-BTGS10 Bone Conduction Headphones. What I found remarkable about these headphones is that they do not sit inside on top of the ear canal, but rather right in front of it. [...]
-
January 11, 2013
Polaroids New Camera Series Unveiled At The 2013 CES!
Polaroid has released a set of three new cameras. These cameras include features “From interchangeable lens options and built-in Wi-Fi to instantly upload and share pictures over the web, the next-generation cameras combine the legendary Polaroid advanced imaging technology and fun, user-friendly features in small and ultra-portable, yet powerful devices.” The first camera is the Polaroid iM1030/iM1232. This camera [...]
-
January 11, 2013
Polaroid Kids Tablet Unveiled At The 2013 CES!
Did you know that Polaroid makes tablets? Well they do and they have just announced the Polaroid Kids Tablet! The unique feature about this device is that it is a real Android tablet but, with a very special design and user interface that shows it is dedicated for kids. As you can see in the [...]
-
January 11, 2013
AT&T Adds The Lenovo IdeaTab A2107!
Today, AT&T has announced that the Lenovo IdeaTab A2107 is now available for $199.99 with out a 2-year contract. The Lenovo IdeaTab A2107 features a 7-inch Bright 350 nit HD display with good viewing angles. It will be running Android 4.0 with a Lenovo User Interface. It has a 3 megapixel back camera and a front [...]
-
February 22, 2013
Rafflecopter, The Best Way To Run A Giveaway Online!
Rafflecopter is super simple way to run a giveaway and NJTechReviews uses it for all of our giveaways! You can set up a giveaway in just minutes and then have it live very soon after that. They offer a couple of different plans, those being Free Forever, Blogger, or Business. Depending on what you are [...]
-
February 21, 2013
Boost Mobile LG Venice Review
Our friends over at LG have sent us the Boost Mobile LG Venice for us to review! LG has been on a worldwide tour of high-end hand sets like the Optimus G and Nexus 4! They have also put out some mid-range hand sets like the AT&T LG Escape and then for pre-paid they had [...]
-
February 21, 2013
Verizon Spectrum 2 By LG Review
Our friends over at LG have sent us the Verizon Spectrum 2 for us to review. This is LG’s latest device to hit Verizon and is the successor to the original Spectrum. While other carriers like Sprint and AT&T received the awesome Optimus G, Verizon was chosen to get the Spectrum 2. LG is saying [...]
-
February 20, 2013
SEIDIO ACTIVE with Multi-Purpose Cover for Google Nexus 7 Review
Seidio generously sent us a brand new ACTIVE case to test out! We were impressed with ACTIVE case as soon as we got our hands on it. The build quality of the unit equals nothing but durable. The Seidio ACTIVE case is composed of two pieces, one rubber cover that fits on the Nexus 7 snugly [...]
-
February 20, 2013
Verizon Windows Phone 8X By HTC Review
Our friends over at Verizon have sent us the Windows Phone 8X By HTC for us to review. This is another Windows Phone 8 device that Verizon offers, and is usually known as the higher end device. Verizon currently offers the Windows Phone 8X, Lumia 922 from Nokia, and the ATIV Odyssey. The Windows Phone [...]
NJTechReviews Is A Shareaholic Featured Publisher!
NJTechReviews 2013 CES Hub
NJTechReviews Reviews Hub
-
