T-Mobile has just announced that they are now the Official Wireless Sponsor Of the MLB! They will work the MLB to enhance baseballs both on and off the field with wireless capabilities. This is the first time in over a decade that the MLB has had a major wireless provider as a partner. One of the first enhancements will be a new On-Field Communication System that will be powered by T-Mobile’s Nationwide 4G Network! This will be used first with connecting managers in the dugouts to the coaches in the bullpen. This dugout-to-bullpen system will roll on it 2013. They will be using the Samsung Galaxy S III for T-Mobile as the device, most likely. This will offer greater mobility and more options for future innovation within the game itself. T-Mobile will be enhancing and broadening it’s network coverage and connectivity for fans in MLB ballparks. MLBAM will be working with T-Mobile to enrich the digital experience on the carriers smartphones and tablets. This means creating custom content and exciting promotional opportunities. T-Mobile will be the presenting sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital and mobile sponsorship initiatives. They will also be partnering with select MLB clubs, currently T-Mobile is partnered with the Pittsburgh Pirates and the Seattle Mariners. They will be working directly with MLB to develop media opportunities and marketing extensions at events throughout the year. T-Mobile has made partnerships with partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN as well. Overall, T-Mobile and MLB will become great partners and I am excited to see what innovations will come out of this. For more information check out the press release below! Stay Tuned To NJTechReviews For Round The Clock Coverage Of The 2013 Consumer Electronics Show!
T-Mobile and Major League Baseball Announce Multi-Year Technology and Marketing Agreement
America’s Un-Carrier joins MLB and MLB Advanced Media to enhance the national pastime with game-changing wireless technology
LAS VEGAS–(BUSINESS WIRE)–T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013 International Consumer Electronics Show that T-Mobile is now the Official Wireless Sponsor of MLB. As part of the multi-year, multimillion-dollar partnership, T-Mobile will work with MLB and its industry-leading digital media and technology company, MLB Advanced Media L.P. (MLBAM), to enhance America’s national pastime on and off the field with game-changing wireless capabilities. This marks the first time in more than a decade that MLB has partnered with a major wireless provider.
Under the agreement, T-Mobile will provide MLB with a new On-Field Communication System, powered by T-Mobile’s powerful nationwide 4G network technology. The first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This dugout-to-bullpen system will start to roll out in 2013 and the new On-Field Communication System solution will offer greater mobility as well as options for future innovation within the game.
“We look forward to working with Major League Baseball and are excited they have chosen T-Mobile’s technology to power a new, in-game communication system at ballparks across the country,” said Mike Sievert, chief marketing officer, T-Mobile USA. “Unlike a typical sponsorship, we’re approaching this partnership as a collaboration in which T-Mobile, MLB and MLBAM will work together to evolve the game with exciting new technology innovation, enhancing the experience for customers and fans.”
“T-Mobile has made a significant commitment to Major League Baseball across our game and business, and its innovative drive and expertise in wireless technology will be an outstanding addition to the baseball industry,” said Tim Brosnan, MLB executive vice president, business. “T-Mobile has been an impact player in the wireless industry, and we look forward to its innovative spirit positively influencing the game and the way fans enjoy it.”
In collaboration with MLBAM, T-Mobile also will tap the power of its nationwide 4G network, currently available in 229 metro areas, reaching more than 220 million people, to further enhance and broaden network coverage and connectivity for fans in MLB ballparks. This past season, MLB recorded its fifth-best attendance year in its long and storied history by attracting more than 74.8 million fans to regular-season games.
In addition, MLBAM, which develops, deploys and distributes the top-ranked sports mobile application of all-time — MLB.com At Bat — will work with T-Mobile to enrich the digital experience on T-Mobile’s smartphones and tablets; create custom, compelling content exclusively for its customers; and develop promotional opportunities and unique offers for MLB.com content.
“Baseball is America’s No. 1 digitally consumed sport, and today’s baseball fan is technologically savvy and data hungry, which makes this partnership a great opportunity for not only baseball enthusiasts, but also millions of T-Mobile customers,” Sievert said.
“The underpinning of a partnership with a key provider such as T-Mobile mirrors baseball’s long-held belief in leveraging and implementing wireless technology to deliver first-rate products and services to the industry and our fans,” said Bob Bowman, president and CEO, MLBAM. “T-Mobile will play an important role as we continue that focus on bringing top-notch content, connectivity and customizable experiences to consumers wherever they are.”
The T-Mobile investment in baseball is a comprehensive, multifaceted marketing approach that will include partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN. T-Mobile will be the presenting sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital and mobile sponsorship initiatives, in addition to features on ESPN’s Baseball Tonight. T-Mobile and MLB also will develop marquee media opportunities and marketing extensions at events throughout the year, as well as local sponsorships with select MLB Clubs. Currently, T-Mobile is a sponsor of the Pittsburgh Pirates and the Seattle Mariners.