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Andrew Coonan Boost Mobile Business Marketing Manager Interview
June 28, 2011 by Jacob Krol in Interview, NJTechReviews Exclusive
- Andrew Coonan Boost Mobile Business Marketing Manager
Last week I had the chance to Interview Andrew Coonan. He is a Business Marketing Manager for Boost Mobile. We spoke about many different areas in Boost Mobile. From strategy to marketing to retail, we covered everything.We started off by talking about Boost Mobile’s Strategy. They are a value brand; while they may not have the lowest price they offer a great value for the price. One thing that puts them ahead of the other brands would be Shrinkage. It was launched last October. It rewards their customers for loyalty. Andrew said, “It Creates loyalty and rewards our customers for their business, something that is very important to Boost”. They offer a $50 a month unlimited plan, it gives the user unlimited talk, text and web. They also offer an International Connect add-on to Monthly Unlimited. “There are 2 different plans. The $5 plan is mainly North America. So places like Canada and Mexico. The other option is the $10 plan. This will give you unlimited calling to more than 30 countries around the world including places like the Dominican Republic, Brazil and more!” Andrew said. Now let’s talk about the phones. Andrew had to say this about RIM (Research In Motion), “Boost and RIM have been working together since early 2010 to deliver great handsets and overall value to our customers. Talking about phones in general Andrew had to say this, “We try to offer a device for everyone, whether it’s Android, QWERTY, or a flip-phone”. Boost currently operates on two networks; iDEN and CDMA. “We are continuing to support the iDEN network as we just launched the Motorola Clutch _ i475 and the i412. The CDMA network is for customers who want a more data centric experience including web surfing, social media and more” said Andrew. “Boost is able to keep low prices on the phones because of their relationships. We have built up long relationships with Sanyo, Motorola and Samsung,” said Andrew on how Boost keeps there low prices for phones. Then we went on to talk about Social Media and how Boost uses it, “Our Facebook and Twitter pages are driving engagement between us and our customers. It is a great way to broadcast news about Boost and to hear what our customers have to say.” ”Boost Xtras has evolved over the last couple of years. It lets us speak directly to the customers, and tell them about what is coming,” he said. When asked how Boost competes with non-pay-as-you-go carriers he said this, “We try to give the best value. For instance if you compare T-Mobile’s plan to Boost Mobile’s plan, you can save a couple $100 a year by switching over to Boost”. When asked how they compete against other pay-as-you-go brand he said, “We look to drive value to our consumers both in handsets and service plans. We may not be the lowest but, we exceed expectations with a top tier network and great phones from premier handset partners. Boost’s strategy is complimentary to Virgin Mobile and we are both part of the Sprint no-contract family”. When we spoke about marketing Andrew said this, “We have great athletes who are at the core of our brand. Some of them we have been with since 2006. They help us reach our core audiences”. Looking into the future Andrew had to say this, “Boost is continuing to evolve. We try to bring our customers what they want. We see android becoming a new standard, so we launched the Samsung Galaxy Prevail. It has been selling very well. We try to provide everything our customers want, that way we can strengthen our relationships. This past quarter was Sprint prepaid’s best quarter ever,” Andrew had to say this about retail; “We are constantly looking to increase our foot print. In both our local doors and big box stores. Our online store is holding its own. We have already improved navigation on our web site in 2011. We will continue to bring more opportunities to it in 2011,” Now for a little bit about Andrew himself. He has been with Boost Mobile for four years and he loves it there. He works on the Business team and manages Boost’s strategic marketing efforts, focusing on the Monthly Unlimited product. We would like to thank Andrew Coonan for taking the time out of his schedule and talking to us.
About the Author: Jacob Krol
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