Even though they might be the hardest tech product to get, not counting the NES Classic Edition, Apple’s AirPods have not been advertised all that much. They were announced back in September and finally launched in December, but supply has been slim. Today, Apple unveiled its first commercials for AirPods.

They have a classic Apple feel that shows off the product in a unique fashion. The backing track for this new set of ads is “Down” by Marian Hill, which is available from Apple Music. Both of these show a man strolling down a street, as well as dancing to the beat. It also shows off the design of the AirPods, the sound quality, and the double tap for Siri access.

You can see Apple’s first, second, and third AirPods commercials below.


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