Samsung has just announced a new retail initiative at certain BestBuy locations, these will be the Samsung Entertainment Experience areas! BestBuy has always been dedicated to providing customers with a great experience when shopping for new technology, with many technologies and products coming to markets like UHD TV’s, they want to continue this great experience. Samsung is working with BestBuy to make a great area to see their breakthrough technologies, like the both flat and curved UHD TV’s, as well a their other home entertainment products like Shape Wireless Speaker System.
The new Samsung Entertainment Experience areas will highlight and showcase its home entertainment lineup, and yes the Curved UHD TV’s will be making appearances. In around 500 BestBuy locations in the United States, these dedicated experience areas will exist. You will be able to explore the new products, learn about the different technologies, and explore the areas. These areas will be staffed by BestBuy retail associates who have been trained by Samsung, this way they can help you by answering any questions, and guide you to finding an entrainment solution that is best for your individual needs.
Tim Baxter the President of Samsung Electronics America is saying that the “Samsung Entertainment Experience at Best Buy provides consumers with the opportunity to learn more and get an in-depth look at how this breathtaking new technology can change their viewing experience at home”, he goes further and states “We understand the importance of the product experience in stores and will continue to work with our retail partners to showcase next-generation technologies through effective merchandising solutions”. Samsung is really trying to let the consumers come out and experience the latest and greatest of technology products and not many other electronic companies are doing this. Samsung is really opening up the market in a new way, allowing consumers to have an in-depth look at there product lineup, learn about the technologies, and ultimately makes the best decision is building a home entertainment setup or adding on to an existing one. Mike Mohan the Chief Merchandising Officer at BestBuy agrees with Tim Baxter by stating, “We are pleased that Samsung is expanding their presence in our stores and online”.
The Samsung Entertainment Experience areas at Best Buy will offer a new way for consumers to explore the latest and greatest from Samsung. While we don’t have a specific list of all of the stores and there respective locations of the new Entertainment Experience, we should get that list around the middle of May. In the meantime, I cannot wait check one of the new Samsung Entertainment Experience areas at Best Buy out!
Press Release
SAMSUNG ANNOUNCES MAJOR RETAIL INITIATIVE TO SHOWCASE LATEST HOME ENTERTAINMENT EXPERIENCES TO SHOPPERS
Company to create innovative displays featuring breakthrough flat and curved UHD TVs and home audio products in new Samsung Entertainment Experience areas at select Best Buy locations
RIDGEFIELD PARK, N.J. – May 1, 2014 –Samsung, a market leader and award-winning innovator in consumer electronics, announced today a new retail initiative at select Best Buy stores. As the world’s largest multi-channel consumer electronics retailer, Best Buy has been dedicated to providing its customers with an unparalleled shopping experience for new technology, especially with the growing demand for UHD TVs.
The new Samsung Entertainment Experience areas at Best Buy will highlight the stunning picture quality of Samsung’s latest line of TVs and feature the largest selection of award-winning Curved UHD TVs. These dedicated areas in approximately 500 U.S. Best Buy locations were designed specifically for consumers to explore the superb details and brilliant colors found on Samsung UHD TVs. The new Samsung TV line will be showcased alongside the company’s home audio products, including the Samsung Shape Wireless Audio Multiroom System. The Samsung Entertainment Experience will be staffed by Samsung trained Best Buy retail associates who can answer questions and help guide consumers to the home entertainment solution that best suits their needs.
“With our spectacular new Curved UHD TVs, Samsung is setting new standards in innovation and developing the ultimate immersive viewing experience for people passionate about entertainment,” said Tim Baxter, President of Samsung Electronics America. “Consumer awareness and purchase intent for UHD technology is increasing steadily and the Samsung Entertainment Experience at Best Buy provides consumers with the opportunity to learn more and get an in-depth look at how this breathtaking new technology can change their viewing experience at home. We understand the importance of the product experience in stores and will continue to work with our retail partners to showcase next-generation technologies through effective merchandising solutions.”
“The Samsung Entertainment Experience will give consumers access to the largest Samsung Curved UHD TV assortment,” said Mike Mohan, Best Buy’s Chief Merchandising Officer. “We are pleased that Samsung is expanding their presence in our stores and online, similar to what they did with mobile and computing products showcased in the Samsung Experience Shops.”
Samsung introduced five new series of UHD TVs this spring, increasing the number of UHD TV models by more than six-fold from last year and offering a wide selection of both flat and curved designs to fit consumer preferences. With four times the resolution of Full HD, Samsung UHD TVs offer magnificent picture quality with both native and up-scaled UHD content. In addition, Samsung is working with the best in the industry to provide users with easy access to UHD content, including an exclusive UHD Video Pack with content from prominent Hollywood movie studios. Samsung’s Curved UHD TVs are future-ready, thanks to support of the Samsung UHD Evolution Kit, which allows users to stay up to date on the latest UHD standards and access to Samsung’s latest technologies.
