AT&T has made quite a few announcement this morning at the 2014 CTIA. They have just announced that they are working with intel, as they will be the exclusive network provider for the My Intelligent Communication Accessory or MICA. My Intelligent Communication Accessory was designed by Opening Ceremony and engineered by Intel. It will be launching by holiday 2014 and will be available from Barneys New York and Opening Ceremony. The MICA is a fashion accessory that will feature both work and entertainment capabilities, like connecting with a smartphone to see notifications and to respond to messages. It is exciting to see that AT&T is partnering with My Intelligent Communication Accessory and I am excited to see what unique products will be coming to market.
Press Release
AT&T to Be the Exclusive Network Provider for MICA, My Intelligent Communication Accessory, Designed by Opening Ceremony and Engineered by Intel
LAS VEGAS, Sept. 8, 2014 – AT&T announced today an agreement with Intel to deliver wireless data service as the exclusive network provider for MICA, My Intelligent Communication Accessory. MICA, which was designed by Opening Ceremony and engineered by Intel, will be available at Barneys New York and Opening Ceremony by holiday 2014.
MICA is a premium feminine fashion accessory with communications capabilities that can be used for work or entertainment. It enables users to stay connected via SMS messages, meeting alerts, and general notifications without the need to pair with a smartphone.
“MICA is unlike any other product we’ve connected before and it stands alone in terms of design and functionality,” said Chris Penrose, senior vice president, Emerging Device. “This is a product that puts fashion first while allowing users to remain connected.”
“MICA is a truly fashionable wearable that connects women to the information they need, when they need it, via notifications and alerts sent directly to the wrist,” said Ayse Ildeniz, vice president, Intel’s New Devices Group. “MICA ushers in a new era converging fashion and technology by integrating a woman’s luxury accessory with technology in order to complement and enhance a woman’s work and social life.”
