It’s 12:01 AM PST/3:01 AM EST on October 27th, 2017 and that means that Apple has kicked off pre-orders for the iPhone X. And yes, this is the flagship iPhone for the year and might be the most anticipated model in many years. Back on September 12th, Apple unveiled the iPhone X alongside the iPhone 8 and iPhone 8 Plus. The latter of which had a more traditional launch shortly after the core announcement.

But for those who want the iPhone X, along six weeks have been leading up to the start of pre-orders. The iPhone X officially lands on November 3rd, but demand is high for the device. Off-contract the iPhone X comes in at $999 for the 64GB model and $1149 for the 256GB model. Apple Care + for the iPhone X comes in at $199, which is more than the price of extended service and support for other iPhone models. You can pre-order the iPhone X now from both Apple’s Online Store and through the Apple Store App for iOS.

Apple’s iPhone X features a 5.8-inch Super Retina OLED 2436 X 1135 resolution and 458-PPI display, an A11 Bionic processor with an embedded M11 Motion chip, a 7-megapixel TrueDepth camera on the front, dual 12-megapixel lenses on the back, an IP67 rating for dust and water resistance, wireless charging, LTE Advanced, Bluetooth 5.0, the Apple W2 Chip, and more.

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